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RIM Further Extends Push Technology to BlackBerry Developers
Real-time content delivery builds value into mobile applications for consumers
By: Pat Romanski
May. 4, 2009 12:07 AM
WATERLOO, ONTARIO -- (Marketwire) -- 05/04/09 -- Research In Motion (RIM) (NASDAQ: RIMM)(TSX: RIM) today announced the availability of a new BlackBerry push API (application programming interface) that will enable developers to push real-time content to BlackBerry® smartphones.
RIM is extending its existing, well-proven push technology from the enterprise into the consumer space, allowing developers to leverage push technology for BlackBerry® applications targeted at consumers. Push technology provides a proactive mechanism for developers to deliver data to BlackBerry smartphones as it becomes available. It brings immediacy to mobile communications with real-time content, preserves battery life, and minimizes data usage by eliminating the need for "poking" and "polling" servers. RIM's unique push technology significantly enhances the user experience and provides a proactive mechanism for developers to deliver data to BlackBerry smartphones as the data becomes available.
"Push technology has previously been available to corporate developers with the BlackBerry® Enterprise Solution, and is built into a range of smartphone applications for business," said Alan Brenner, Senior Vice President, BlackBerry Platforms at Research In Motion. "With the availability of this push API, BlackBerry developers can build true push technology into their Java-based consumer applications and enhance the user experience by delivering valuable content to users in real time."
The new BlackBerry push API allows developers to push content, as well as alerts, to BlackBerry smartphone users. Users will not have to wait for lengthy content downloads once alerts are received.
Push APIs for browser content are the foundation of the BlackBerry® Web Signals service launched by RIM in October 2008. (http://press.rim.com/release.jsp?id=1870.) BlackBerry Web Signals technology enables online content providers to push alerts to BlackBerry smartphone users when relevant content has been published or updated and supports one-click access from an icon to the online information.
The BlackBerry push API is ideal for mobile applications that deliver value by providing real-time content and updates, including news, weather, banking, medical, IT services applications and games. Several organizations are already developing applications with the BlackBerry push API, including:
- DevelopIQ - The 7digital Music Store allows users to browse, search, discover and purchase high quality, DRM-free MP3 music from their BlackBerry smartphones. Purchases made on the move are automatically replaced with high quality versions when the user returns home via Wi-Fi Auto-Sync. The 7digital Music Store will use the BlackBerry push API to ensure that purchases the user makes on 7digitial.com are automatically delivered to their BlackBerry smartphone.
- Handmark® - With the new BlackBerry push API technology, the Pocket Express® news and information service from Handmark can alert customers of breaking news, sports stats, weather alerts, flight status updates and other information immediately as it happens. This offers a more timely, relevant and engaging experience for customers.
- Salesplace - SalesNOW will leverage the BlackBerry push API to give customers the ability to send immediate notifications, such as sales leads, service requests, client calls and appointments, to sales and service reps in the field.
- The Hockey News - Powered by Polar Mobile, The Hockey News application gives fans real-time score updates, late-breaking news headlines, player statistics, team standings and expert analysis from across the NHL. The Hockey News will leverage the BlackBerry push API to keep fans up to date with the latest scores sent directly to their BlackBerry smartphones.
The BlackBerry push API is available exclusively to BlackBerry® Alliance Program members. For more information about the BlackBerry Alliance Program, visit www.blackberry.com/go/alliances.
For more information about BlackBerry push APIs, visit www.blackberry.com/developers/pushapi.
About Research In Motion (RIM)
Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications. RIM technology also enables a broad array of third party developers and manufacturers to enhance their products and services with wireless connectivity to data. RIM's portfolio of award-winning products, services and embedded technologies are used by thousands of organizations around the world and include the BlackBerry® wireless platform, the RIM Wireless Handheld(TM) product line, software development tools, radio-modems and software/hardware licensing agreements. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe and Asia Pacific. RIM is listed on the Nasdaq Stock Market (NASDAQ: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit www.rim.com or www.blackberry.com.
Forward-looking statements in this news release are made pursuant to the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. When used herein, words such as "intend" and similar expressions are intended to identify forward-looking statements. Forward-looking statements are based on assumptions made by and information available to Research In Motion Limited. Investors are cautioned that such forward-looking statements involve risks and uncertainties. Important factors that could cause actual results to differ materially from those expressed or implied by such forward-looking statements include, without limitation, possible product defects and product liability, risks related to international sales and potential foreign currency exchange fluctuations, the initiation or outcome of litigation, acts or potential acts of terrorism, international conflicts, significant fluctuations of quarterly operating results, changes in Canadian and foreign laws and regulations, continued acceptance of RIM's products, increased levels of competition, technological changes and the successful development of new products, dependence on third-party networks to provide services, dependence on intellectual property rights, and other risks and factors detailed from time to time in RIM's periodic reports filed with the United States Securities and Exchange Commission, and other regulatory authorities. RIM has no intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM, Research In Motion and BlackBerry are registered with the U.S. Patent and Trademark Office and may be pending or registered in other countries. All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. RIM assumes no obligations or liability and makes no representation, warranty, endorsement or guarantee in relation to any aspect of any third party products or service.
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